Privacy Policy

The Cruz Law Office, APC (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thecruzlawoffice.com, interact with our services, or communicate with us through email, SMS, phone, or other channels.

1. Information We Collect

A. Information You Provide Directly

We may collect personal information that you voluntarily provide, including:

Name
Email address
Phone number
Mailing address
Case-related information or details about your legal matter
Information submitted through website forms, intake pages, landing pages, or chat
widgets
Appointment-related information (including through tools like Calendly or similar
scheduling platforms)
Billing information, if applicable (Note: we do not store full payment details; payment
processors handle this securely)

B. Information Automatically Collected

When you visit www.thecruzlawoffice.com, we may automatically collect:

IP address
Browser type and version
Device type
Pages visited and referring URLs
Time spent on pages
Click behavior and engagement patterns
Cookies and tracking technologies
Analytics data from third-party tools such as Google Analytics, Meta (Facebook) Pixel,
TikTok Pixel, and similar platforms

C. Information From Third-Party Platforms

We may receive information from:

Social media platforms (Facebook, Instagram, TikTok, YouTube, etc.)
Advertising platforms (Google Ads, Meta Ads, TikTok Ads, etc.)
CRM or intake systems used internally
Email or SMS marketing platforms (such as Mailchimp, Twilio, or similar)

Information shared by these services is governed by their respective privacy settings and
policies.

2. How We Use Your Information

We may use the information we collect for the following purposes:

To respond to inquiries and provide legal services
To schedule consultations and communicate with you
To send emails, newsletters, SMS messages, or appointment reminders
For marketing and retargeting purposes (e.g., using Google Analytics, Meta Pixel, or
TikTok Pixel)
To improve website performance and user experience
To track and analyze advertising effectiveness
To maintain internal records, including for compliance and operational purposes
To provide updates, promotions, or announcements related to our services
To detect and prevent fraudulent or unauthorized activity

We do not sell your information to third-party vendors.

3. How We Share Your Information

We may share your information only under the following circumstances:

Service Providers: With trusted vendors that support our operations (e.g., website
hosting, analytics providers, marketing platforms, CRM systems, email/SMS providers).
SMS Privacy Disclosure: Notwithstanding any other provision in this policy, no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Legal Requirements: If required to do so by law, court order, or government request.
Business Purposes: To protect the rights, safety, and security of The Cruz Law Office,
APC, our clients, or the public.

We do not sell, rent, or trade your personal information to third parties.

4. Cookies and Tracking Technologies

Our website uses cookies, pixels, tags, and similar technologies to:

Improve website functionality
Personalize content
Measure marketing campaign effectiveness
Provide targeted advertising

You can adjust cookie settings in your browser at any time.

5. Email and SMS Communications

By submitting your email or phone number and actively opting in through our website forms, you consent to receiving:

Case updates and Appointment reminders.
Marketing emails and SMS notifications.

SMS Opt-In: Mobile phone numbers collected for SMS consent are stored securely and will not be shared with third parties or affiliates for marketing purposes. Consent for SMS is obtained separately from other terms and conditions.

Clicking “unsubscribe” in email campaigns
Replying “STOP” to SMS messages
Contacting us directly at info@thecruzlawoffice.com

We do not sell or share your contact information with third parties for their own marketing.

6. Data Security

We take reasonable administrative, technical, and physical safeguards to protect your
information. However, no method of transmission over the internet is 100% secure, and we
cannot guarantee absolute security

7. Your Privacy Rights

Depending on your location, you may have certain rights, including:

For California Residents (CCPA/CPRA)
You may request:

Access to the personal information we hold about you
Correction or deletion of your information
Information about how your data is used

We do not sell personal data as defined by the CCPA.

For EU/EEA Visitors (GDPR)
You may have rights to:

Access, correct, or delete your data
Restrict or object to processing
Request data portability

8. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices
of these third parties. You should review the privacy policies of all external websites you visit.

9. Children’s Privacy

Our website and services are not intended for individuals under the age of 13. We do not
knowingly collect information from children. If we become aware that we have collected data
from a child, we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an
updated “Last Updated” date. Continued use of our website signifies acceptance of any
changes.

11. Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us.